Skip to main content

How To Start Advertising On YouTube

Humanity as a whole has witnessed a great progress nearly in all domains especially Advertising. 
Life seems so much more comfortable than it used to be a few centuries ago. 
With the advancement of Technology, people can have access to different types of products online just by triple clicks. This scientific and technological revolution brought about what is called now YouTube Advertising.
First, if you will advertise on YouTube for the first time-picking up one of those ads that appear on your screen before you watch your video, then here is what you should know before you get on board. 
This nine-step guide is merely made for beginners to start building a huge YouTube traffic.


Step 1: Create a Google AdWords Account
Creating a Google AdWords Account is crucial when it comes to driving traffic to your business, so your ads will be seen by many people. If you already created your account, go to adwords.google.com/video to create a new video ad.


Step 2: Link YouTube with AdWords
Verify whether YouTube account and your AdWords are successfully linked together. You will be able to complete this process by clicking on ‘’ Linked YouTube accounts’’ from the navigation menu.


Step 3: General Settings
Once you have chosen a suitable general settings for your ad, set a reasonable budget per day. It is highly recommended to start with a small budget and scale up as long as you get familiar with the whole process.
The ideal spend should be around $ 0.01 – $0.23/view. You will not be asked to pay Google unless the viewer watches your ad. There is a customization which could be allotted forbidding the advanced advertisers.


Step 4: Localize where you want your Ad to show up
You will be able to choose from a variety of areas, regions, countries, Zip codes.., local or international; it depends which one is the best option for your business. The more specific  your viewers are, the better results you will get. Going broad could be another option.


Step 5: Upload Your Video
After establishing the location, now you will be asked to select the video that you want to showcase, then upload it from YouTube to your account.


Step 6: Advanced Settings
In this section ‘’advanced settings’’, you need to choose a particular day/time within the day. You can do so, when you already know who is your audience and when you can get the best response from (there is a high percentage of achieving a lot of traffic out there).
   – Device Targeting
Get the most out of ‘’device targeting’’ by selecting a particular device. For the most part, it could be a tablet, mobile phone, laptop.. You need to test what device gives you the best results when it comes to traffic.
 - Choose Age, Gender, and Topics
Be vigilant when selecting the age along with gender to get specific around topics you want to show up. Choosing the right people - audience is crucial, being more specific, it may give you great results. You need to choose relevant words, phrases, categories (sub-categories) to reach out your potential audience. Be specific as much as possible.
– Choosing keywords
Once you start looking for keywords to reach your consumers who are supposed to search for on YouTube, try to use Google keyword tool to get relevant terms since the main source of these terms is Google and not YouTube (as many people may think). This procedure should be taken so as to avoid the wrong audience seeing your ad while most of them are not interested.


Short summary
This is only a concise summary for beginners who truly want to start advertising on YouTube.


 I hope this nine-step guide gave you a wide idea about the whole process and how it works. 
Feel free to leave comments, questions, or suggestions concerning YouTube ads.


Terms Of Use            Privacy Policy

Comments

Post a Comment

Popular posts from this blog

Building Online Authority By Promoting Yourself

As an entrepreneur for a long term success, you need to start building a personal brand the right way and gain reputation in your niche, which is the most valuable asset you own .   This authority status allows you to amplify your message, convert the audience into higher paying customers and build a great team around.  Once you develop authority, you no longer have to chase sales leads and prospects.  Actually, they will find you and your offers. Possibly, many people look at your offers right now, but they don’t choose you. By converting to an authority position, those people will choose you. Below Are 8 Ways To Promote Yourself As An Expert 1. Videos are an excellent way to connect, engage your prospects, and promote yourself. Record a video to tell them a little about yourself. Place this video on your social media page, on your web site. Tell people a little about yourself. 2. Publish a free e-zine. Use some of the extra space in your e-zine to write about yo
1 comment
Read more

4 Golden Steps To Powerful Goal Settings

Any typical human has dreams as well as goals in life. The following 4 Golden Steps can help you in Goals Setting and in any aspect of your life. The fact is, there are many things, important or trivial that people want to accomplish. That’s perfect, but there are unfortunately a lot of people make mistakes when setting goals. The first step to achieving success is setting goals. Without goals, you lack direction and focus. Most likely, goal setting gives you the ability to control your life’s direction. It provides you with a perspective whether you are succeeding or not. Making success is not a straightforward task you can do overnight, no absolutely not. You need to know how to set your goals. You can’t just say ‘’I want’’ and expect things to happen, that’s magic. Goal setting is a long process which starts with a deep consideration of what you want to achieve in the long run, and it ends with a lot of hard work and an iron will power. There are some well-defined steps fo
2 comments
Read more

Learn How To Budget And Save Money And Time On YouTube

Budgeting is the process of creating a plan to spend your money wisely and effectively.  Now, it’s the time to set up a budget, and take time to manage your earnings and invest in one of the greatest video platform world-wide, YOUTUBE =➔ Practical Steps to Budget Make a balance between YouTube and your life If you really love what you are doing on your YouTube channel and your want to take your project to another level, go further and earn extra money, then it’s important to look and reconsider how you spend your time. It can make a big difference when you rationally balance the time you spend on YouTube with the resources you have and maybe your other life priorities (family, job,friends..) Here are some simple steps you need to follow when you are budgeting : ● How much time you dedicate to your channel each week ? ● How much time you intend to spend on other activities, like hobbies, friends, family ? ● Is there any possibility to hire someone to help to purchase equipment to
1 comment
Read more